SportPesa Returns to Kenyan Football with Record KSh 1.12 Billion Sponsorship Deal

In a milestone moment for Kenyan football, the Kenyan Premier League (KPL) has been officially rebranded as the SportPesa League starting from the 2025/26 season.

This transformation is backed by a landmark 10-year sponsorship deal worth KSh 1.12 billion between the Football Kenya Federation (FKF) and SportPesa, marking a major boost in the commercial and competitive landscape of domestic football.

Key Highlights of the SportPesa-KPL Partnership

Sponsorship Aspect	Details
Deal Duration	10 years
Total Value	KSh 1.12 billion
Start Season	2025/26
Funds Allocated for First Season	KSh 85 million
Distribution of Funds (First Season)	60% to clubs, 40% to FKF operations
Approx. Annual Payment to Each Club	~KSh 2.8 million
Monthly Payment to Each Club	~KSh 233,000
Additional Initiatives	5,000 replica Harambee Stars jerseys to fans

What This Sponsorship Means for Kenyan Football

Financial Stability and Growth

The deal ensures a steady financial lifeline for Kenyan clubs, many of which have struggled with revenue and operational challenges in recent years.

With a significant portion of funds directed straight to the clubs, teams can plan for better player acquisitions, infrastructure improvements, and overall professionalism.

Boosting League Competitiveness

SportPesa CEO, Ronald Karauri, expressed optimism about the partnership:

“We are thrilled to return to Kenyan football and partner with FKF once again. Football in Kenya has great potential, and through this partnership, we aim to restore the league’s lost glory.”

This commitment aims to enhance the quality of the league through improved funding and increased visibility, attracting more corporate interest and fan engagement.

Administrative Support for FKF

The remaining 40% of the sponsorship covers FKF’s administrative and operational costs, providing the league’s management with resources necessary to organize matches professionally, improve marketing, and ensure smooth league operations.

FKF President Hussein Mohammed emphasized:

“This partnership marks a transformative chapter for Kenyan football. We thank SportPesa for believing in our vision and standing with us as we build a stronger future.”

Fan Engagement & National Pride

Furthering fan involvement, SportPesa will distribute 5,000 replica jerseys for Harambee Stars fans ahead of the CAF African Nations Championship (CHAN), encouraging nationwide support and boosting merchandise culture.

Broader Context: The SportPesa League Rebranding and League Restructure

From FKF Premier League to SportPesa League

The rebranding is more than a name change; it signals a fresh start with new energy, resources, and vision for Kenyan top-flight football.

The SportPesa League brand replaces the FKF Premier League name for the 2025/26 season, combining legacy and modern marketing power.

Case Study: Impact of Private Sector Support in African Football

Countries like South Africa and Egypt have demonstrated how long-term, well-structured sponsorships propel leagues into continental prominence.

For instance, South Africa’s Premier Soccer League (PSL) attracted significant investment from corporate sponsors like ABSA, leading to improved club finances, stadium facilities, and media rights deals.

Kenya now embarks on a similar path with SportPesa’s landmark deal, aiming to boost local football’s quality and reach.

What Fans and Clubs Can Expect

Summary Table: SportPesa Sponsorship Impact

Area of Impact	Expected Outcome
Club Finances	Steady revenue support and structured payments
League Branding	Increased commercial value and fan engagement
Competition	Elevated playing standards and intensity
FKF Operations	Improved league marketing, logistics, and matchday professionalism
Fan Experience	Enhanced engagement via merchandise and campaigns

Final Thoughts

The SportPesa sponsorship represents a pivotal turning point for Kenyan football, combining financial muscle, strategic vision, and community connection.

This long-term partnership is designed to restore Kenyan football to its former glory and provide a sustainable platform for talent development and fan passion to thrive.

For players, club officials, and fans, the upcoming seasons under the SportPesa League banner offer renewed hope, excitement, and high expectations — a true rebirth of football in Kenya.

Stay tuned to Futaa Fisaa for in-depth updates, analysis, and exclusive coverage as these changes unfold!